Individuals and organisations alike - no matter what their business interests and activities - rely on their reputation for success. Their audiences - community, customers, suppliers, investors, regulators and journalists - will all have an opinion, and they can all have powerful impact and influence. They can inform the perceptions of others, and they will use their own perceptions in their decision-making processes. Reputation can be your USP - the thing that makes you stand out from the crowd and sets you apart from your competitors. Reputation can be your best asset and can give you a competitive edge. Reputation can also help establish and build good relationships with your stakeholders.
Effective PR can help manage and protect your reputation. The most effective public relations is achieved through a planned and sustained effort, ensuring what you are trying to communicate is clear, concise and consistent. Honesty, transparency and accessibility are fundamental to building relationships and protecting reputation.
As a practising Member of the Chartered Institute of Public Relations, Ruth is committed to the highest standards of service, and maintains accountability to clients and the public through a code of conduct, training, qualifications, the application of best practice and skills guidance, and Continuing Professional Development (CPD).
We've been working with clients - including Ushaw College, Satnam Millennium, Robertson, and South Tyneside Homes - manage and protect their reputation while bringing forward development projects and sites.
To discuss how we can assist with managing and protecting your reputation, or help with the how your activity is perceived by your audiences just get in touch.